Resume
Lance King
I'm a Senior UX/UI and Web Designer with a background in illustration and creative design. Over 15 years I've designed digital products for kids, teachers, parents, and businesses. I've shipped e-commerce platforms, design systems, and content destinations across web and mobile. I lead teams, build systems, and solve problems that improve how people interact with products.
Professional Experience
Highlights for Children
2011 - 2025
Columbus, OH
Family media brand and children's magazine publisher serving millions of families worldwide.
UX Lead
2021 - 2025
Led comprehensive platform redesign across multiple digital properties, shipping research-backed UX improvements that increased content engagement and improved site performance metrics
Architected and implemented enterprise design system with reusable component library, establishing brand consistency across web properties and streamlining design-to-development handoff
Redesigned e-commerce checkout flow through iterative user testing and data-driven optimization, improving conversion rates and reducing cart abandonment
Optimized critical user journeys using analytics and session replay analysis, improving feature discovery and driving measurable increases in user engagement
Built and scaled UX team, establishing design operations framework, critique processes, and career development paths
Successfully migrated organization from Sketch/InVision to modern Figma ecosystem, training cross-functional teams and integrating modern design workflows into agile sprints
Led strategic multi-store platform consolidation on Adobe Commerce, designing scalable theme structures, navigation systems, and commerce templates that enabled retirement of acquired website, reducing operational costs and resource demands across engineering, operations, and marketing teams
Highlights for Children
2011 - 2025
Columbus, OH
Family media brand and children's magazine publisher serving millions of families worldwide.
UX Lead
2021 - 2025
Led comprehensive platform redesign across multiple digital properties, shipping research-backed UX improvements that increased content engagement and improved site performance metrics
Architected and implemented enterprise design system with reusable component library, establishing brand consistency across web properties and streamlining design-to-development handoff
Redesigned e-commerce checkout flow through iterative user testing and data-driven optimization, improving conversion rates and reducing cart abandonment
Optimized critical user journeys using analytics and session replay analysis, improving feature discovery and driving measurable increases in user engagement
Built and scaled UX team, establishing design operations framework, critique processes, and career development paths
Successfully migrated organization from Sketch/InVision to modern Figma ecosystem, training cross-functional teams and integrating modern design workflows into agile sprints
Led strategic multi-store platform consolidation on Adobe Commerce, designing scalable theme structures, navigation systems, and commerce templates that enabled retirement of acquired website, reducing operational costs and resource demands across engineering, operations, and marketing teams
Highlights for Children
2011 - 2025
Columbus, OH
Family media brand and children's magazine publisher serving millions of families worldwide.
UX Lead
2021 - 2025
Led comprehensive platform redesign across multiple digital properties, shipping research-backed UX improvements that increased content engagement and improved site performance metrics
Architected and implemented enterprise design system with reusable component library, establishing brand consistency across web properties and streamlining design-to-development handoff
Redesigned e-commerce checkout flow through iterative user testing and data-driven optimization, improving conversion rates and reducing cart abandonment
Optimized critical user journeys using analytics and session replay analysis, improving feature discovery and driving measurable increases in user engagement
Built and scaled UX team, establishing design operations framework, critique processes, and career development paths
Successfully migrated organization from Sketch/InVision to modern Figma ecosystem, training cross-functional teams and integrating modern design workflows into agile sprints
Led strategic multi-store platform consolidation on Adobe Commerce, designing scalable theme structures, navigation systems, and commerce templates that enabled retirement of acquired website, reducing operational costs and resource demands across engineering, operations, and marketing teams
Senior Web Designer
2016 - 2021
Delivered end-to-end product design as sole designer, managing UX strategy, prototyping, visual design, and implementation across multiple concurrent projects
Digitized legacy teacher ordering system, launching self-service platform that modernized customer experience and reduced operational fulfillment errors
Designed and launched Highlights Kids digital destination with integrated games and social sharing capabilities, creating engaging content platform for young users
Led UX strategy for enterprise e-commerce platform migration, implementing component-based design system and achieving WCAG 2.1 AA accessibility compliance
Conducted usability testing sessions, translating user insights into actionable design improvements that reduced support tickets and enhanced satisfaction
Senior Web Designer
2016 - 2021
Delivered end-to-end product design as sole designer, managing UX strategy, prototyping, visual design, and implementation across multiple concurrent projects
Digitized legacy teacher ordering system, launching self-service platform that modernized customer experience and reduced operational fulfillment errors
Designed and launched Highlights Kids digital destination with integrated games and social sharing capabilities, creating engaging content platform for young users
Led UX strategy for enterprise e-commerce platform migration, implementing component-based design system and achieving WCAG 2.1 AA accessibility compliance
Conducted usability testing sessions, translating user insights into actionable design improvements that reduced support tickets and enhanced satisfaction
Senior Web Designer
2016 - 2021
Delivered end-to-end product design as sole designer, managing UX strategy, prototyping, visual design, and implementation across multiple concurrent projects
Digitized legacy teacher ordering system, launching self-service platform that modernized customer experience and reduced operational fulfillment errors
Designed and launched Highlights Kids digital destination with integrated games and social sharing capabilities, creating engaging content platform for young users
Led UX strategy for enterprise e-commerce platform migration, implementing component-based design system and achieving WCAG 2.1 AA accessibility compliance
Conducted usability testing sessions, translating user insights into actionable design improvements that reduced support tickets and enhanced satisfaction
Web Designer
2011 - 2016
Designed and optimized multi-channel marketing campaigns across email, web, and direct mail, creating banners, ads, and marketing emails with conversion-focused experiences that improved campaign performance
Architected unified customer journey across marketing channels, improving cross-channel conversion and attribution tracking
Established and maintained design pattern library for multiple digital properties, ensuring brand consistency while improving design efficiency across teams
Web Designer
2011 - 2016
Designed and optimized multi-channel marketing campaigns across email, web, and direct mail, creating banners, ads, and marketing emails with conversion-focused experiences that improved campaign performance
Architected unified customer journey across marketing channels, improving cross-channel conversion and attribution tracking
Established and maintained design pattern library for multiple digital properties, ensuring brand consistency while improving design efficiency across teams
Web Designer
2011 - 2016
Designed and optimized multi-channel marketing campaigns across email, web, and direct mail, creating banners, ads, and marketing emails with conversion-focused experiences that improved campaign performance
Architected unified customer journey across marketing channels, improving cross-channel conversion and attribution tracking
Established and maintained design pattern library for multiple digital properties, ensuring brand consistency while improving design efficiency across teams
Brighter Minds Media
2007 - 2010
Columbus, OH
Children's multimedia publisher specializing in educational content and interactive learning experiences.
Digital Designer & Illustrator
2007 - 2010
Produced multimedia content for educational products, managing full production lifecycle from concept through final delivery
Designed complete brand identity systems for multiple product lines, including packaging, marketing collateral, and digital experiences
Designed and launched product websites and microsites, creating cohesive digital ecosystem that supported expanding product portfolio
Brighter Minds Media
2007 - 2010
Columbus, OH
Children's multimedia publisher specializing in educational content and interactive learning experiences.
Digital Designer & Illustrator
2007 - 2010
Produced multimedia content for educational products, managing full production lifecycle from concept through final delivery
Designed complete brand identity systems for multiple product lines, including packaging, marketing collateral, and digital experiences
Designed and launched product websites and microsites, creating cohesive digital ecosystem that supported expanding product portfolio
Brighter Minds Media
2007 - 2010
Columbus, OH
Children's multimedia publisher specializing in educational content and interactive learning experiences.
Digital Designer & Illustrator
2007 - 2010
Produced multimedia content for educational products, managing full production lifecycle from concept through final delivery
Designed complete brand identity systems for multiple product lines, including packaging, marketing collateral, and digital experiences
Designed and launched product websites and microsites, creating cohesive digital ecosystem that supported expanding product portfolio
Education
Columbus College of Art & Design
2002 - 2006
Bachelor of Fine Arts
2006
Illustration and Fine Arts Focus
Additional
Collaboration & Leadership:
• Cross-functional team leadership
• Agile/Scrum methodologies
• Design critique facilitation
• Team building, mentorship, and career development
• Training and knowledge transfer
• Design-to-development partnership
• Workshop facilitation
• Stakeholder presentations and design advocacy
Skills & Expertise
Core Expertise
UX/UI Design
Product Design
Web Design
Brand Identity & Visual Design
Design Systems
UX Strategy
Team Leadership
Cross-functional Collaboration
User Research & Testing
Accessibility (WCAG 2.1)
Agile Methodologies
Platform Theming
Journey Mapping
Prototyping
Wireframing
Design Tools
Design
Figma
Sketch
Adobe Creative Suite
Zeroheight
Zeplin
Development Tools
Development
HTML
CSS
Adobe Commerce (Magento)
Drupal
Laravel
Docker
PHPStorm
Research & Productivity
Jira
Confluence
Quantum Metric
A/B Tasty
Miro
UserTesting
User Interviews
Come say hey and let's make something awesome together.
Come say hey and let's make something awesome together.
Come say hey and let's make something awesome together.
© 2025
© 2025